10.25384/SAGE.11336459.v1
Rachel Gershon
Rachel
Gershon
Cynthia Cryder
Cynthia
Cryder
Leslie K. John
Leslie K.
John
Supplemental Material, jmr.18.0213-File005 - Why Prosocial Referral Incentives Work: The Interplay of Reputational Benefits and Action Costs
SAGE Journals
2019
incentives
judgment and decision making
prosocial behavior
referral rewards
2019-12-06 13:09:19
Journal contribution
https://sage.figshare.com/articles/journal_contribution/Supplemental_Material_jmr_18_0213-File005_-_Why_Prosocial_Referral_Incentives_Work_The_Interplay_of_Reputational_Benefits_and_Action_Costs/11336459
<p>Supplemental Material, jmr.18.0213-File005 for Why Prosocial Referral Incentives Work: The Interplay of Reputational Benefits and Action Costs by Rachel Gershon, Cynthia Cryder and Leslie K. John in Journal of Marketing Research</p>