Supplemental Material, jmr.17.0329-File003 - Native Advertising in Online News: Trade-Offs Among Clicks, Brand Recognition, and Website Trustworthiness
Anocha Aribarg
Eric M. Schwartz
10.25384/SAGE.10283351.v1
https://sage.figshare.com/articles/journal_contribution/Supplemental_Material_jmr_17_0329-File003_-_Native_Advertising_in_Online_News_Trade-Offs_Among_Clicks_Brand_Recognition_and_Website_Trustworthiness/10283351
<p>Supplemental Material, jmr.17.0329-File003 for Native Advertising in Online News: Trade-Offs Among Clicks, Brand Recognition, and Website Trustworthiness by Anocha Aribarg and Eric M. Schwartz in Journal of Marketing Research</p>
2019-11-11 13:07:59
native advertising
public policy
eye-tracking
field experiments
advertising disclosure